2007-11-22

"Aged in wood" (Pinocchio part I)



Although photography is Caroline Heider´s main medium, she usually chooses the medium in accordance with the content of the work and not vice versa.Heider´s treatment of photography is conceptual, the subject matter is posed and the pictorial ideas are rendered with precision.
Photos are rarely individual and stand-alone. Generally they form part of pre-determined series that tell a story.
Heiders presents the six-part series "Grenzhaus"(Frontier House) edge to edge so that the photos-which show a brightly lit house and its dark surroundings from various perspectives, look like stills from a horror movie. Only the last of the pictures is set slightly apart from the others, disrupting the narrative course of the work.

Disturbance of this kind a intrinsic to Heiders works. In her most extensive work group so far, "Faltbilder" (foldings), the artist has the protagonist elements disappear from the photos by simply folding them away. The pictorial sources that she uses as base material are mostly shots from glossy magazines. In this way, models lose their faces,and a horse that was obviously trotting towards the sunset runs aimlessly away from the camera. Though the picture is deprived of its most important message, the relationship between the folded-away item and the background remains the same,with the background now being the only visible content. Viewers are thus required to replace the missing pictorial information in their minds.

For the five-part picture story "Aged in wood", Heider resorts to a number of borrowings from film and liturature alike. The principlal constituent is familiar figure from children´s fiction Pinocchio, the wooden rogue who in Carlo Collodi´s original version sets off on a long, lonely journey. Pinocchio´s story finally ends with him becoming human after he promised his father to be good from then on, and to be honest and hardworking.

However, Heider´s Pinocchio looks for his roots not his creator but in his materiality. He refuses to eke out an existance as well brought-up human child- where would the Adventures of Pinocchio then?-and decides to be assimilated into the wood once again. Heider again concentrates on what happens in between. Most of the pictures show only the forest, and we can at best merely sense the presence of the melancholic Pinocchio in the denseness of the trees.


The titel "Aged in wood" relates to a fictional play from the classic "All about Eve".
Here, as also for Heider´s Pinocchio, the boundaries between the drama of life and stage drama are blurred.
(Katia Schurl 2006, Kunsthaus Graz für "Erzählungen,-35/65+, Zwei Generationen 04.11.2006 - 14.01.2007)



foto Kunsthaus Graz

"White lies" (Pinocchio part II/II)























Caroline Heider
White lies
Eröffnung/Private view: Dienstag/Tuesday 06.11.2007, 19.00 h
kuratiert von Diana Baldon

Demoraum
Akademie der bildenden Künste Wien
Schillerplatz 3, A - 1010 Wien

Welcome Speech Univ.Prof. Mag. Matthias Hermann (Professor Art & Photography at the Academy of Fine Arts Vienna)

07.11.2007, 4pm: Caroline Heider in conversation with Andreas Spiegl
(Vice-Rector for Teaching and Research at the Academy of Fine Arts Vienna)

Heider's versatile practice is critically responsive to the cultural context it is presented in. Her ongoing photo series "Faltbilder" formally mimics the style of commercial photography used in fashion and advertising. However, her images are altered by folds as those in clothing that hide the subjects from the camera eye. As a result, subject matters vacillate, transfigured to the point to become grotesque, a process that confuses the hierarchical order between foreground and background, making viewers aware of how this governs space in images. The exhibition centres on Heider's interest in the famous character of Collodi's children novel. Differently from Pinocchio's habit to deceive for no reason, Heider's works refer to harmless lies that extend to a cultural history according to which images are no longer produced to convince (and for that matter, to lie) but to impress. Readapting the end of Pinocchio's story, she incorporates the material properties of the Demoraum, piercing through its wooden structure with a nose that stretches onto a tree branch. (DB)



Heider (b. 1978 Munich, lives and works in Vienna) has studied Art History, Music and Performing Art in Munich, Graz and Vienna. Since 2003 she has been studying Photography at the Academy under the supervision of Prof. Eva Schlegel, Prof. Matthias Herrmann & Prof. Josephine Pryde.
In 2006 she was Prize Winner of BC Pictures Competition (with Georg Petermichl) and the Young Talent Competition of Public Art in Lower Austria. Since 2005 has participated in numerous exhibitions including I can see clearly now at Krinzinger Projekte; Real- junges Österreich at Kunsthalle Krems; Erzählungen -35/65+ at Kunsthaus Graz, Blickwechsel at Museum Moderner Kunst Kärnten. Her work is part of the Landesgalerie Kärnten Collection.








Exhibition dates | 07.11.2007 - 09.11.2007
Opening hours: daily from 11.00 - 18.00
Free admission




































Begrüßung Univ.Prof. Mag. Matthias Hermann (Professor Kunst und Photographie an der Akademie der bildenden Künste Wien)
07.11.2007, 16.00 h: Caroline Heider im Gespräch mit Andreas Spiegel (Vizerektor für Lehre und Forschung der Akademie der bildenden Künste Wien)

Heider setzt sich in ihren vielseitigen Arbeiten kritisch mit dem kulturellen Kontext auseinander, in dem sie präsentiert werden. In ihrer Fotoserie "Faltbilder", einem Work in Progress, imitiert sie formal den Stil der kommerziellen Mode- und Werbefotografie. Ihre Bilder werden jedoch durch Falten wie in Kleidern verändert, welche die Sujets dem Kameraauge entziehen. Die Inhalte schwanken infolgedessen, werden verwandelt, bis sie sich ins Groteske kehren, wodurch die hierarchische Ordnung von Vordergrund und Hintergrund durcheinandergerät, was dem Betrachter bewusst macht, wie das den Raum in Bildern beherrscht. Im Mittelpunkt der Ausstellung steht Heiders Interesse für die berühmte Figur von Collodis Kinderbuch. Im Unterschied zu Pinocchio allerdings, der mit seinen Lügen keinen Zweck verfolgt, bezieht sich Heider in ihren Arbeiten auf harmlose Lügen, die eine Kulturgeschichte umreißen, der zufolge Bilder nicht mehr produziert werden, um zu überzeugen oder, letzten Endes, zu lügen, sondern um zu beeindrucken. Sie passt das Ende der Pinocchio-Geschichte den materiellen Gegebenheiten des Demoraums an, indem sie dessen Holzkonstruktion mit einer zu einem Ast verlängerten Nase durchstößt. (DB)



















"Verkleidung no2"
(Denkmal für die gefallenen Künstler des ersten Weltkrieges von Prof. Joseph Müllner,1924)
Caroline Heider 2007

































"Like a model" No1-4 (1/3)
gefaltete Fotografien, 70x100 Caroline Heider 2007














Ausstellungsansicht: Aula der Akademie der Bildenden Künste Wien
"White lies" ch2007

"Charles Ray and Erwin Wurm did likewise..." (Pinocchio part II/I)
















































"Charles Ray and Erwin Wurm did likewise..."
Caroline Heider 2007 at GSA/SEA Barnes Building

Abb: caroline heider©2007